For many of us, our first love is chocolate. It was that special treat as a child, was always part of birthday celebrations, then later was something we gave and received on Valentine’s Day. But chocolate also has a dark, painful side: it melts. When we created our Chocolate Brownie Nutrition Bars, we summoned up those feelings of despair when our chocolate was tragically destroyed by heat, and vowed we’d take the pain out of chocolate. Go for a run on an active volcano, ride your bike on a road coated with aluminum foil or glue the bar to the hood of your car on a drive through the desert — it won’t melt. It’ll not only be intact and ready to eat, but will taste like fresh-from-the-oven brownies.

An important discovery in the health and fitness industry over the past 25 years is the fact that we burn stored body fat faster while working out if we eat a diet composed of a moderate amount of carbohydrates (40%), a moderate amount of protein (30%) and a low to moderate amount of good dietary fats (30%). This is known as the 40/30/30 optimal fat burning ratio.

It is difficult to lose weight when eating a diet primarily composed of carbohydrates, because you force your body to burn carbohydrates (sugars). In comparison, when you eat a diet composed of 30% protein you allow your body to burn stored body fat—which is the reason most of us workout. In other words, the ratio of the carbohydrates, proteins, and fats in your diet determines if you will predominately burn carbohydrates or stored body fat.

Let’s face it, we are always burning calories. Without getting too technical, it’s the hormonal reaction from the foods we eat that determines what we will burn for energy. The normal response in the body to eating carbohydrates, (breads, pastas, fruits, sweets) is a rise in blood-sugar levels. To counteract and prevent excessive blood-sugar levels, the body produces insulin. Insulin stores calories as fat and glycogen and any excess as body fat.

The opposite hormone to insulin is glucagon. Protein in the diet releases glucagon, which mobilizes stored glycogen in the liver and bloodstream— allowing the muscles to burn fat, their preferred energy source. That is why when you burn more stored body fat, not only do you lose body fat, but you have more energy and endurance.

Just think how good you feel when you eat a more balanced meal, like a chicken breast salad, versus a high-carbohydrate meal like pasta and bread. Not only are you usually not hungry for many hours after the more balanced meal, you probably don’t feel lethargic, irritable, or bloated. Simply put, by adding a little protein and subtracting a few carbohydrates from your diet, you will experience body fat loss, have better energy, and look and feel great.

The PureFit Fat-Burning Nutritional System recommends moderate intake of carbohydrates, proteins, and good dietary fats. In addition to two great-tasting PureFit bars a day, you’ll eat three complete meals based on your individual needs. You'll also receive exercise guidelines, information about the best foods for your diet and the right amount of water.

INGREDIENTS
Soy Protein Isolate, Beet Syrup, Brown Rice Syrup, Soy Protein Crisps (Soy Protein Isolate, Tapioca Starch Salt), Almonds, Sunflower Oil, Alkalized Cocoa, Soy Nuts, Dates, Chicory Fiber, Glycerin, Natural Flavors, Soy Lecithin

ALLERGY INFORMATION: Contains soy and peanuts. Manufactured in a facility that also processes tree nuts, milk and eggs.